As internet marketers, we owe our existence the niche markets. Our purpose is to identify a niche market, find a problem which plagues this market, and offer a solution. However, even if we have the only solution in the world for this niche market, it will do no one any good unless they know that this solution exists. This is where sales letters come in. However, we are not speaking of just any traditional sales letter. To the contrary, we are referring to the video sales letter.
One of the best things that video sales letters do for us, is allowing us to demonstrate to our niche market how our offers solve their problems. Human beings are visual. Therefore, videos allow us to actually demonstrate how our offer will solve the problems of our niche market visually.
So what is in a stellar video sales letter?
1. For starters, you must realize that the attention span of the typical internet user is very short. Therefore, your video must be concise. I strongly suggest keeping a video on your sales page under ninety seconds.
2. Know your target market. You must understand who is in your market, and what their problems are, and demonstrate to them how what you are offering is the solution to their issue.
3. You have to speak in layman’s terms. Do not assume that your viewers will understand all of the terminology of the industry. Rather than using acronyms, spell terms out. Be direct, and always keep the focus on the benefits which the viewer will receive.
4. Get your video in the line of sight of your niche market. Once of the best ways you can do this is by taking advantage of video sharing portals, such as YouTube. Just make sure that you tag your video with the keywords which those in your niche market would most likely be searching.
If you are struggling to convert sales, and are searching for how to make money via new means, you should strongly consider a video sales letter.
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